Why it worked
The video taps into the popular "journal with me" trend and uses a visually appealing, aesthetically pleasing "summer picnic" theme. The use of readily available materials like grocery flyers makes it relatable and achievable for viewers, encouraging them to try it themselves.
Summary
The creator makes a "Sam's Summer Picnic" journal spread by cutting out images of food and products from grocery store flyers and collaging them onto a pink gingham background. The video shows the process of drawing the background and then carefully placing and sticking the cut-out images to create the spread.
Structure
- 1Drawing background pattern
- 2Cutting out images from flyers
- 3Arranging and sticking images
- 4Completing the journal spread
Product placement
Food Basics (grocery store chain): ACTS - appears on flyers that are cut up and used as decoration in the journal. Removing it would change the visual content of the journal spread.
Nestlé Parlour (ice cream brand): ACTS - appears on packaging used as decoration in the journal. Removing it would change the visual content of the journal spread.
Triscuit (cracker brand): ACTS - appears on packaging used as decoration in the journal. Removing it would change the visual content of the journal spread.
Dairy Milk (chocolate bar brand): ACTS - appears on packaging used as decoration in the journal. Removing it would change the visual content of the journal spread.
Lay's (potato chip brand): ACTS - appears on packaging used as decoration in the journal. Removing it would change the visual content of the journal spread.
Coca-Cola (soft drink brand): ACTS - appears on flyers that are cut up and used as decoration in the journal. Removing it would change the visual content of the journal spread.
Kellogg's (cereal brand): ACTS - appears on flyers that are cut up and used as decoration in the journal. Removing it would change the visual content of the journal spread.
Silk (dairy alternative brand): ACTS - appears on flyers that are cut up and used as decoration in the journal. Removing it would change the visual content of the journal spread.
Krispy (brand): ACTS - appears on flyers that are cut up and used as decoration in the journal. Removing it would change the visual content of the journal spread.
Oreos (cookie brand): ACTS - appears on flyers that are cut up and used as decoration in the journal. Removing it would change the visual content of the journal spread.