POV: makeup is ART so

The video uses a relatable concept (makeup as art) and a common makeup technique (setting spray) in a visually engaging way. The creator's energetic performance and the clear display of products likely contributed to its reach.

The video shows a person standing in front of a collection of makeup products. The person mimes spraying their face with setting spray and then strikes a pose, implying that makeup is art and should be preserved in place.