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The video likely performed well due to its use of trending audio, visually appealing content (selfies with makeup and varied settings), and relatable hashtags that tap into popular social media trends like 'photodump' and self-love.

The video is a compilation of selfies and short clips of a woman, set to music. She showcases various looks and settings, including outdoor shots, indoor environments, and even a brief clip at an aquarium. The overall tone is self-expressive and confident.