KRISHNA GAVE US

@getkarana

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SoundTikTok sound · Cinderella (Instrumental)

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Promoted product

Karanagetkarana.org

Karana is a mobile app for daily Hindu practice. The Bhagavad Gita verse by verse with meaning, five more complete scriptures, seventy festivals explained, prayers and mantras with recorded audio, guided meditation, and a personal calendar of your fasting days.

3 videos

Why it worked

The video uses a relatable metaphor from ancient scripture to explain a modern problem (stress) and offers a solution in the form of a bite-sized learning app, making it both insightful and practical.

Summary

This video explains a concept from the Bhagavad Gita, using the metaphor of the ocean to illustrate how to handle stress and desires. It introduces the app 'Karana' as a tool that teaches these lessons in bite-sized pieces.

Structure

1Introduction of the Gita's secret to stress relief
2Metaphor of the ocean and rivers
3Explanation of desires, stress, and notifications as rivers

Original caption

Build a mind like the ocean with Karana. Day 3. #hindu #bhagavadgita #religion #app#learn

More from @getkarana

Product placement

Karana: ACTS - it is an app that teaches lessons from the Gita in bite-sized pieces. Removing it would change what happens in the video. Gita: APPEARS - it is a religious text that the app is based on. Removing it would not change what happens in the video.

Call to action

See you tomorrow for Day 4

On-screen text

KRISHNA GAVE US THE SECRET TO BREAKING PSYCHOLOGICAL STRESS 5,000 YEARS AGO, IGNORE IT. DAY 3* GITA 2.70 IN GITA 2.70, KARANA HE SAYS, THINK LIKE THE OCEAN. आपूर्यमाणमचलप्रतिष्ठं समुद्रमापः प्रविशन्ति यद्वत् āpūryamāṇam achala-pratiṣṭham samudram āpaḥ praviśanti yadvat RIVERS POUR THOUSANDS OF GALLONS OF WATER INTO THE OCEAN EVERY SINGLE SECOND BUT THE OCEAN REMAINS COMPLETELY UNBOTHERED AND UNSHAKEN. LIKE THE OCEAN, YOU SHOULDN'T OVERFLOW. YOUR DESIRES, STRESS AND YOUR NOTIFICATIONS ARE ALL YOUR RIVERS NEVER TO STOP BUT TO BUILD A MIND SO VAST THAT THEM ENTERING DOESN'T BOTHER YOU ANYMORE. WE'VE LEARNED BY BUILDING KARANA. YOU IN MASSIVE WALLS OF TEXT, WE'RE SPLITTING OUR LESSONS INTO BITE SIZED PIECES SO YOUR INNER OCEAN REMAINS COMPLETELY UNBOTHERED. LET'S BUILD OUR VAST MINDS TOGETHER. See you tomorrow for Day 4

Transcript

Krishna gave us the secret to breaking psychological stress 5,000 years ago, ignore it. But we still ignore it. Welcome to Day 3 of explaining a Gita verse daily until our app Karana launches. In Gita 270, Krishna begins with one of the greatest metaphors ever created. He says, think of your mind like the ocean. It means rivers pour thousands of gallons of water into the ocean every single second, but the ocean remains completely unbothered and unshaken. Like the ocean, you shouldn't overflow. Your desires, stress, and your notifications are all your rivers. The goal is never to stop them from coming, but to build a mind so vast that them entering doesn't bother you anymore. That's exactly what we've learned by building Karana. Instead of drowning you in massive walls of text, we're splitting our lessons into bite-sized pieces so your inner ocean remains completely unbothered. Let's build our vast minds together. See you tomorrow for Day 4.