If you're hindu Stop scrolling

@getkarana

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SoundTikTok sound · original sound - getkarana

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+2.4K views over 5.1d · ~467/day · 5 observations

Promoted product

Karanagetkarana.org

Karana is a mobile app for daily Hindu practice. The Bhagavad Gita verse by verse with meaning, five more complete scriptures, seventy festivals explained, prayers and mantras with recorded audio, guided meditation, and a personal calendar of your fasting days.

3 videos

Why it worked

The video effectively targets a specific audience by using a direct hook and addresses a common pain point for Hindus seeking accessible ways to practice their faith. It then presents a clear solution with the Karana app, highlighting its practical features and a specific launch date, creating urgency and encouraging pre-registration.

Summary

The video introduces Karana, a new mobile app designed to help Hindus engage with their faith through daily practices, curated lessons, and a living calendar. The app aims to make learning about Hindu texts and traditions more accessible and manageable for modern users.

Structure

1Hook: Stop scrolling if you're Hindu
2Problem: Difficulty in daily Hindu practice due to large texts
3

Original caption

Karana launch 🪔 #fyp #hindu #religion #viral

More from @getkarana

Product placement

Karana (app): acts - it is an app that provides daily Hindu practices and lessons. Removing it would change the video's purpose. Google Play (app store): appears - it is a platform where apps can be downloaded. Removing it would not change the video's purpose. App Store (app store): appears - it is a platform where apps can be downloaded. Removing it would not change the video's purpose.

Call to action

Hit the link in our bio and pre-register.

On-screen text

If you're hindu Stop scrolling what when why Namaste, Ashmith RADIANT DEEPA 3 DAYS Three days strong S M T W T F S Today's Sadhana Gayatri Mantra Mantra 5 min Bhagavad Gita Mantra 3 min Om Namah Shivaya Mantra 3 min TODAY'S GITA VERSE "Focusing your thoughts on Me, you shall, by My grace, cross over all difficulties. If, however, out of self-conceit, you do not CONTINUE The Mahabharata One family, one throne, and the hardest question ever... Sacred Texts Eight great stories, start to finish. The Mahabharata 7% complete Bhagavad Gita 2% complete Start Here Orientation, then the vocabulary everything else assumes. What Is Hinduism? AUG 11

Transcript

If you're hindu stop scrolling. There's over a billion of us in the world, but we're all dealing with the exact same problem. We wanted to create a daily Hindu practice. But reading a 1000 page file of the Mahabharata wasn't cutting it. So we needed to know what to do when we were doing it and why. So we built Karana. Not just any learning app, but your whole dharmic life in your pocket. Every day, you can light your digital diya. Building your streak. And do your daily Sadhana. We built bite-sized curated lessons so you can learn things like the Bhagavad Gita by just scrolling. We wanted to build a living calendar. So on festivals like the Diwali, come around the corner, Karana tells us what we need to do, what the festival is, and how to properly treat it with respects. We put our hearts into this and we can't wait for you to have it. Karana officially drops on August 11th. Hit the link in our bio and pre-register.