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235Talking HeadCuriosity Gap hookCreator Economy
Hook
Exploring an apartment that's been untouched for years...
@paretay
122.5K followers · usually 13.5K views a post
Views
3.2M
Likes
347.7K
Comments
3.0K
Shares
5.6K
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Why it worked
The video taps into the morbid curiosity of exploring abandoned spaces and the controversial nature of documenting sensitive personal situations online, creating a strong emotional reaction and discussion.
Summary
The creator explores an apartment that has been untouched for years after the neighbor passed away. Inside, they find a 1990 newspaper with a headline about the Jets, leading to a discussion about exploitation and documenting sensitive situations online.
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Transcript, structure and on-screen text
5 beats, a 230-word transcript and 39 lines of on-screen text — the parts you need to write your own version.
Original caption
So this is why New Yorkers hate transplants btw..
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