motorola signature

@motorola.uk

117.5K followers · usually 3.1K views a post

Views

70.5K

Likes

2.5K

Comments

27

Shares

296

SoundTikTok sound · original sound - motorola.uk

Promoted product

Motorola Signature Moto Buds 2+

Why it worked

The video leverages a soft-sell approach by focusing on the aesthetic appeal and premium nature of the product through a collaboration with well-known brands like Swarovski and Bose, making it desirable without an overt sales pitch.

Summary

The video showcases the Motorola Signature Moto Buds 2+, a collaboration featuring Crystals by Swarovski and Sound by Bose. The presenter highlights the premium and distinctive nature of the product, encouraging viewer engagement.

Structure

1Unboxing the Motorola Signature Moto Buds 2+
2Showcasing the phone and earbuds
3Highlighting the Swarovski and Bose collaboration
4Describing the product as premium and distinctive
5Call to action for comments, likes, and subscribes

Original caption

We're ready for our close up! 📸 Meet the Constellation Collection: our motorola signature and moto buds 2+ in the stunning PANTONE Violet Indigo. Featuring Crystals by Swarovski® and Sound by Bose®. Shop now on motorola.com or in-store/online at @Smartech in @Selfridges 💜

More from @motorola.uk

Product placement

Motorola Signature Moto Buds 2+ ACTS - it is the product being shown and discussed, and its features are highlighted. Removing it would change the video's content. (appears) Motorola logo ACTS - it is part of the product name and branding, and is visible on the product itself. Removing it would change the product's identity. (appears) Crystals by Swarovski ACTS - it is a feature of the product, adding value and aesthetic appeal. Removing it would change the product's description. (appears) Sound by Bose ACTS - it is a feature of the product, indicating audio quality. Removing it would change the product's description. (appears) Swarovski logo ACTS - it is part of the product's branding and aesthetic. Removing it would change the product's identity. (appears) Selfridges ACTS - it is a retail partner where the product can be purchased. Removing it would change the purchasing options. (appears) Smartech ACTS - it is a retail partner where the product can be purchased. Removing it would change the purchasing options.

Call to action

Let me know what you think in the comments and hit that like and subscribe button and we'll see you on the next one

On-screen text

I HAVE TO SAY THIS MIGHT BE ONE OF THE BOLDEST COLLABORATIONS MOTOROLA HAS EVER PRODUCED IT'S PREMIUM IT'S DISTINCTIVE LET ME KNOW WHAT YOU THINK IN THE COMMENTS AND HIT THAT LIKE AND SUBSCRIBE BUTTON AND WE'LL SEE YOU ON THE NEXT ONE

Transcript

I HAVE TO SAY THIS MIGHT BE ONE OF THE BOLDEST COLLABORATIONS MOTOROLA HAS EVER PRODUCED IT'S PREMIUM IT'S DISTINCTIVE LET ME KNOW WHAT YOU THINK IN THE COMMENTS AND HIT THAT LIKE AND SUBSCRIBE BUTTON AND WE'LL SEE YOU ON THE NEXT ONE