Why it worked
The video effectively contrasts a common, less effective cleansing method with a superior one, using visually appealing product demonstrations and clear on-screen text to highlight the benefits of double cleansing.
Summary
The video demonstrates the difference between water-only cleansing and double cleansing. It shows a person cleansing their face with water, then proceeds to show the application of Beauty of Joseon cleansing oil and balm for a more effective double cleanse.