Why it worked
The creator uses a relatable scenario (waking up and smelling a scent) to introduce a luxury product. The direct comparison between two distinct products within the same brand adds value and encourages engagement.
Summary
The creator reviews two Amouage perfumes, Honour and Outlands, discussing their scents and longevity. They express a preference for Honour's scent but note Outlands lasts longer.
Structure
- 1Waking up and smelling perfume
- 2Introducing Amouage Honour
- 3Comparing Honour's longevity to Outlands
- 4Concluding Honour is good but doesn't last as long
Product placement
Amouage Honour (perfume): ACTS - the creator sprays it on, talks about its scent and longevity. Removing it would change the video. Amouage Outlands (perfume): ACTS - the creator holds it up, compares its longevity to Honour. Removing it would change the video. Shoparomatix.com (website): ACTS - it is the creator's bio link, which they are implicitly promoting by showcasing their perfumes. Removing it would change the video.
On-screen text
AMOUAGE
HONOUR