Post by @reputaproo

Most business owners don’t fail because they don’t work hard. They fail because they don’t understand the numbers behind growth. CAC tells you how much it costs to get a customer. LTV tells you how much that customer is worth. ROAS tells you whether your ads are actually working. Churn tells you if your growth is leaking. NPS tells you if people would recommend you. These terms look boring until you realize they decide whether a business scales… or dies slowly. Save this if you’re building a business. Follow @reputapro for more business, marketing, and growth concepts made simple. #marketing #business #entrepreneurship #branding