Loading video…
All breakouts
9.3Talking HeadWarning hookLifestyle
Hook
PSA please do not run outside in NYC rn
@haleyyblackburn
7.2K followers · usually 2.6K views a post
Views
23.8K
Likes
724
Comments
45
Shares
88
Why it worked
The creator leverages a timely and relevant public service announcement (PSA) about a health concern (air quality) that directly impacts a specific community (runners in NYC). Her personal, visceral account of suffering makes the warning relatable and urgent, encouraging shares and engagement.
Summary
The creator warns viewers against running outside in NYC due to poor air quality, sharing her personal negative experience after a short run. She advises against running and suggests saving it for another day for health reasons.
Structure
- 1Warning about NYC air quality for runners
- 2Personal negative experience during a short run
- 3Physical symptoms like burning eyes and headache
- 4Feeling faint from air pollution
- 5Advice to not run and save it for another day
On-screen text
PSA please do not run outside in NYC rn
Transcript
PSA please do not run outside in NYC rn If you're a runner in New York City, please take this for me and do not go on a run today. I went to meet my friend for a 15 mile run and decided to bail out at five. My coach told me not to go at all, but I told her I would run. Mistake on my part. I've genuinely never felt this bad in my life. Biking up at Central Park, I was already crying because my contacts were burning. My head is pounding after five miles and I literally feel like I'm going to pass out from the air pollution. So please, please, please do not run today. Save it for tomorrow. Save it for Monday. It's better for you in the long run and your health.
Original caption
Please please please do not run outside with this air quality in NYC #psa #airquality #nycrunning #airpollution #runningcommunity
More from @haleyyblackburn
More breakout videos from this creator.
