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Hook
Pinkie Pie When she was sad, her hair would go straight.
@iitsszoeee
68.5K followers · usually 1.9K views a post
Views
15.9K
Likes
3.1K
Comments
15
Shares
68
Why it worked
The post likely performed well due to its relatable and emotionally resonant content, tapping into the popular "My Little Pony" fandom with a universally understood theme of dealing with sadness. The clear, concise descriptions and the engaging visual format of a slideshow would have encouraged swiping.
Summary
The first slide presents Pinkie Pie's reaction to sadness, where her hair straightens. Subsequent slides describe how other My Little Pony characters, Applejack, Rainbow Dash, Twilight Sparkle, Rarity, and Fluttershy, cope with sadness in their own unique ways.
Structure
- 1Pinkie Pie's sadness reaction
- 2Applejack's coping mechanism
- 3Rainbow Dash's emotional transformation
- 4Twilight Sparkle's self-reflection
- 5Rarity's escapism
- 6Fluttershy's withdrawal
On-screen text
Pinkie Pie
When she was sad, her hair would go straight.
Applejack
When she was sad, she kept herself busy doing something to keep her mind off her problems.
Rainbow Dash
When she was sad, she turned her sadness into anger so that no one would notice that she was feeling bad.
Twilight Sparkle
When she was sad, she reminded herself of everything that she had ever gone wrong, and every mistake she had ever made.
Rarity
When she was sad, she went to sleep so her problems would go away faster.
Fluttershy
When she was sad, she withdrew into herself and spoke very little.
@iitsszoeee
Original caption
#xyzbca
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