Why it worked
The video taps into nostalgia for a specific, relatable experience (shopping at Dollar Tree) and a niche product, creating a sense of shared memory and community among viewers who also remember "cookie swirl c" items.
Summary
The creator is reminiscing about past "hauls" from Dollar Tree, specifically mentioning "cookie swirl c" products. The video features the creator holding up various items, seemingly from Dollar Tree, while nostalgic music plays.