Why it worked
The video likely performed well due to its aspirational content, showcasing a lavish lifestyle that appeals to a broad audience. The combination of luxury visuals, celebratory elements like fireworks, and a catchy audio track creates an engaging and shareable experience.
Summary
The video shows a montage of luxurious scenes, including fast cars, yachts, fireworks, and cityscapes, all overlaid with a pink brain graphic and the "ES" logo. The scenes are accompanied by French audio about embracing life and forgetting problems.