Why it worked
The video taps into the popular 'outfit dump' or 'what I wore in a week' trend, offering relatable style inspiration for a specific demographic (petite, comfort-loving) and encouraging engagement by asking for viewer favorites.
Summary
The creator shares a week's worth of outfits, describing their personal style as dopamine dressing, comfort-loving, petite, and aspiring to be a cool girl who dislikes the heat. The post invites viewers to share their favorite outfit from the week.
Structure
- 1Introduction to the "What I wore this week" series
- 2Description of personal style and preferences
- 3Showcase of multiple outfits
- 4Call to action asking for viewer's favorite outfit
Call to action
what’s your fav of this week?
On-screen text
What I wore
this week
as a 29 y/o dopamine dressing, comfort loving, petite, wannabe cool girl who doesn't really like the heat
30 outfits till I'm 30
day 4
30 outfits till I'm 30
day 1