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Hook
tour freya skye's hollister favs
@hollister
1.5M followers · usually 75.6K views a post
Views
31.0M
Likes
170.3K
Comments
496
Shares
6.3K
Why it worked
The video likely worked by leveraging a popular influencer's curated style and a well-known retail brand to showcase aspirational fashion. The visual presentation of complete outfits on mannequins makes it easy for viewers to imagine themselves wearing the clothes.
Summary
The video showcases several outfits from Hollister's fall collection, displayed on mannequins in a store setting. Each outfit features different combinations of tops, jackets, and jeans, highlighting various styles available from the brand.
Structure
- 1Introduction of Hollister's fall collection favorites
- 2Outfit 1: Polka dot hoodie and jeans
- 3Outfit 2: Brown jacket, white top, and jeans
- 4Outfit 3: Denim jacket, lace top, and dark jeans
- 5Display of multiple outfits side-by-side
Product placement
Hollister: APPEARS - a brand name visible on clothing and in the caption. Removing it would not change what happens in the video.
On-screen text
tour freya skye's hollister favs
Original caption
a handpicked edit starring @Freya Skye’s favorite looks from hollister's fall collection 💙💫 #hollister #newhollister #silenttreatment #freya #freyaskye
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