Why it worked
The video uses a relatable and humorous observation about how much raw spinach cooks down, which is a common experience for many home cooks. The visual contrast between the large initial amount and the small final amount is striking and shareable.
Summary
The video shows a large amount of fresh spinach being added to a pan, followed by a hand pressing down on it. Then, the spinach is shown to have significantly reduced in volume after cooking, with only a small amount remaining in the pan.
Structure
- 1Spinach added to pan
- 2Spinach pressed down
- 3Cooked spinach shown to have reduced volume
On-screen text
Average spinach experience