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27.5Silent UGCStory Open hook
Hook
5:34 am My husband woke up and said "I have to call progressive and change your name with the insurance." It's 5:34 am
@courtneyyapss
16.7K followers · usually 1.6K views a post
Views
41.6K
Likes
479
Comments
1
Shares
3
Why it worked
The video uses a relatable, humorous 'day-in-the-life' story that feels authentic and unscripted, making the brand mention feel like a natural part of the narrative rather than an advertisement.
Summary
A woman shares a humorous anecdote about her husband waking up at 5:34 am to handle an insurance name change. The video uses a text overlay to tell the story while showing the creator and her husband in the background.
Structure
- 1Creator shows herself at 5:34 am
- 2Text explains the husband's early morning task
- 3Creator shows the time after the call is finished
- 4Final shot of the husband in the background
Product placement
Progressive insurance is mentioned as the company the husband is calling to update the creator's name.
On-screen text
5:34 am
My husband woke up and said "I have to call progressive and change your name with the insurance."
It's 5:34 am
Last year..
Just finished their call
Original caption
At least at he’s proactive #husband #husbandandwife #Flashback #onthisday
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