Which ringtone you think is best?

@appledsign

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Why it worked

The video leverages a common user experience (ringtones) and a popular comparison format (iOS versions) to engage viewers. The direct question and call to action in the caption encourage participation and discussion in the comments.

Summary

The video presents two iPhones, each displaying a different ringtone interface. One shows "FaceTime Audio Pieter" with ringtone "18" and the other shows "FaceTime Audio AppleDsign" with ringtone "27". The video prompts viewers to choose which ringtone they prefer.

Structure

1Introduction of two iPhones with different ringtone interfaces
2Display of ringtone '18' on the left iPhone
3Display of ringtone '27' on the right iPhone
4Prompt to choose the best ringtone

Product placement

The video showcases two iPhones and their respective ringtone interfaces, implying a comparison between iOS 18 and iOS 27 ringtones. The creator's handle 'AppleDsign' is also visible on one of the phone screens.

Call to action

Share your preference with us in the comments below!

On-screen text

Which ringtone you think is best? 18 27 FaceTime Audio Pieter Message Remove slide to answer FaceTime Audio AppleDsign Message Voicemail slide to answer

Original caption

Are you team classic ringtone iOS 18 or team new ringtone iOS 27? Share your preference with us in the comments below! #ringtone #ringtoneiphone #ios18ringtone #ios27 #iosringtones