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@addie.beckman — 53x breakout selling Merit Beauty The Minimalist Complexion Stick | Overshot

53.4×Talking HeadProblem Callout hookLifestyle

Hook

begging for a doop of this

@addie.beckman

121.8K followers · usually 5.7K views a post

Views

311.9K

Likes

13.1K

Comments

182

Shares

74

SoundTikTok sound · original sound - addie.beckman

Promoted product

Merit Beauty The Minimalist Complexion Stick

Clean, Vegan, Cruelty-free foundation and concealer stick. All-in-one. The Minimalist will replace both in your makeup bag. Available in 20 shades.

Why it worked

The creator taps into a common consumer desire for affordable alternatives to luxury beauty products, specifically addressing the 'acne-safe' requirement which adds a crucial layer of specificity to the search.

Summary

The creator is looking for an affordable, acne-safe dupe for the Merit Beauty The Minimalist Complexion Stick, as she loves the product but finds it expensive. She is demonstrating the product's use and asking for recommendations.

Structure

1Expresses need for a dupe
2Shows current product
3Explains cost concern
4Highlights acne-safe requirement

Original caption

Any and all recs welcome cause I don’t like spending this much money on makeup!! #meritcomplexionstick #affordablemakeup #makeupdupe #meritdupe

More from @addie.beckman

More breakout videos from this creator.

5

Asks for recommendations

Product placement

Merit Beauty The Minimalist Complexion Stick (ACTS - the creator is applying it to her face, demonstrating its use as a foundation/concealer. Removing it would change the video's content and purpose.)

Call to action

Please let me know if you have one.

On-screen text

begging for a doop of this

Transcript

begging for a doop of this I really need someone to tell me if there's something comparable to the Merit Complexion Stick that's not as expensive. I am like digging out my last little bit, but I really don't want to go buy another one. I don't want to spend $40 on this. And I bought this a million times. I think it is so worth the money, but I'd rather find a dupe if possible. My only caveat is it has to be acne safe too, because this is acne safe and I've looked up dupes and they're all not acne safe. So please if you have one, please let me know.

And it’s so affordable?? Where has this been all my life (works on nose hair too

1.0Mviews·@addie.beckman

Cheap Girl Guide to activewear PART 3! This might be my fav one yet too 😇 #affo

510.1Kviews·@addie.beckman

AND affordable! The butter yellow is everything 🧈🌼💛 #hikingvest #runningvest

My secret weapon: the Panoxyl bar soap 🤫 the best breakout treatment #acneprone

PanOxyl bar soap

316.1Kviews·@addie.beckman

Cheap girl guide to activewear part 4 🤭 all from amazon! 🔗 in my storefront :)

198.0Kviews·@addie.beckman

Not washing my face in the morning is the best thing I ever did for my skin! #hy

This was HIGHLY requested… my cheap girl guide to jewelry! All so affordable and

This is your sign to get a headache hat cause it is a LIFE SAVER #headachehat #u

acne safe night skincare ALL under $20!! 🧖‍♀️🧼 #nightskincare #skincareroutine

Cheap Girl Guide to activewear PT 2!!! Never buying expensive activewear again �

Because we all know I love a good doop 🙂‍↕️ what things do you want the same vi

Cheap Girl Guide to the smoothest shave and softest skin ever 🛁🪒🧼 #bodycare #