Why it worked
The video uses a relatable and humorous premise (Netflix documentary) applied to a local business, creating a sense of community pride and curiosity. The visual of a person being 'featured' with their coffee adds to the narrative.
Summary
The video humorously imagines Netflix creating a documentary about San Antonio's favorite coffee, Brevity Coffee Co. It shows a person sitting in a chair in front of an espresso machine, then being handed a coffee, playing into the documentary concept.
Structure
- 1Introduction of the documentary concept
- 2Person sits in front of espresso machine
- 3Person receives a coffee
- 4Person holds the coffee
Product placement
Netflix (appears): A streaming service that produces documentaries. Removing it would not change what happens in the video. Brevity Coffee Co (acts): A coffee shop that is the subject of the video. Removing it would change what happens in the video.
On-screen text
If Netflix made a documentary about San Antonio's favorite coffee