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@urkoreanmomsunny — 25x breakout | Overshot

1/3

25.1×Text-HeavyResult / Flex hookHealth

Hook

36 in 2026

@urkoreanmomsunny

30.4K followers · usually 3.2K views a post

Views

80.8K

Likes

4.1K

Comments

13

Shares

43

SoundTikTok sound · One Dance

Why it worked

The post taps into nostalgia and personal experience by comparing past and present beauty products, encouraging engagement through a question about viewer usage.

Summary

The post contrasts skincare products from 2016 with those from 2026, showing a visual evolution of beauty trends and product packaging over a decade. It prompts viewers to share which products they used or currently use.

Structure

1Introduction: 36 in 2026
2Contrast: 26 in 2016
3Skincare comparison: 2026 products
4Skincare comparison: 2016 products
5Engagement prompt

On-screen text

36 in 2026 26 in 2016 Skincare in 2026 Skincare in 2016

Original caption

Kind of crazy how every k-beauty brand is different within 10 years. Which products did/do you use? #kbeauty #koreanskincare #skincare

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