Loading video…
All breakouts
36.9Silent UGCDirect Question hookEcommerce
Hook
Chivas or América?
@looksthatkillvtg
28.2K followers · usually 2.3K views a post
Views
81.4K
Likes
15.3K
Comments
362
Shares
776
Why it worked
The video leverages a popular cultural debate (which football club is better) and applies it to a visual medium (apparel), creating immediate engagement and relatability for fans of Mexican football.
Summary
The video displays two pairs of jeans, one with "Chivas" branding and the other with "América" branding. The on-screen text asks "Chivas or América?", implying a choice between the two football clubs represented on the apparel.
Free accountLocked — create a free account to open
Transcript, structure and on-screen text
3 beats and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
Chivas o América ?#chivas #americafutbolmx
More from @looksthatkillvtg
More breakout videos from this creator.
