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25.2Talking HeadHow-To hookLifestyle
Hook
if you bake it just like
@electricsweets
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Why it worked
The creator uses a relatable and humorous approach to discuss a common baking topic, incorporating a pop culture reference to engage the audience.
Summary
The creator discusses how cookies should not look like baseballs, even though some people might consider that a valid cookie shape. They recount an anecdote from Seinfeld about selling muffin tops and question if a character named Eileen said that.
Structure
- 1Introducing the concept of cookie shapes
- 2Comparing cookies to baseballs
- 3Recalling a Seinfeld anecdote about muffin tops
- 4Questioning the character's name
On-screen text
if you bake it just like
this is what you're
like, I don't think
cookies
baseballs
a cookie should still be
cookie regardless of the
size you have
know, baseball style
cookies NO LONGER Look
like cookies to me
I wouldn't classify
cookies
I've had people come to
booth and be like, Oh,
these muffin tops?
Like, what was like in
Seinfeld?
The girl, she was like,
you could sell muffin
Wasn't, didn't Eileen
that?
Anyway, was her name
Eileen?
Transcript
if you bake it just like this is what you're like, I don't think cookies baseballs a cookie should still be cookie regardless of the size you have know, baseball style cookies NO LONGER Look like cookies to me I wouldn't classify cookies I've had people come to booth and be like, Oh, these muffin tops? Like, what was like in Seinfeld? The girl, she was like, you could sell muffin Wasn't, didn't Eileen that? Anyway, was her name Eileen?
Original caption
We try not to make dome-like cookies that look like baseballs - even though that’s a totally fine way to make a cookie. #gourmetcookies #bakerylife #triplechocolate #cookiedough #indiana
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