"I heard the boss here is pretty cool"

The video uses a common workplace trope of questioning authority in a humorous way, combined with a clear reveal of the company's branding, making it relatable and memorable.

The video starts with a person in front of an orange wall, wearing a Sri Lanka flag t-shirt, stating "I heard the boss here is pretty cool." The scene then cuts to three people sitting at a table with laptops, and one of them asks, "...aren't you the boss?" The first person then puts on an orange cap with "dijital team" on it and smiles.