FAMILY

@jessiej

2.4M followers · usually 58.2K views a post

Views

335.6K

Likes

12.7K

Comments

82

Shares

311

SoundTikTok sound · original sound - jessiej

Why it worked

The video uses a strong visual hook with the word "FAMILY" prominently displayed on a mural, creating an emotional connection with viewers. The black and white aesthetic and the intimate framing of the child and adults add to the artistic and relatable nature of the content.

Summary

A black and white video shows a child sitting on someone's shoulders in front of a mural. The mural features the word "FAMILY" in large lettering, along with other illustrations.

Structure

1Child on shoulders
2Mural with "FAMILY"
3Close up on child's face
4Pan out to show adults
5Fade to black

Product placement

Adidas (clothing): APPEARS - The Adidas logo is visible on the children's tracksuits. Removing it would not change what happens in the video.

On-screen text

FAMILY

Original caption

Chanan and I decided to end our romantic relationship some time ago, it has been a sad and difficult situation, but we have been focused on navigating the change privately and positively for a healthy and happy co parenting environment for our son, and ourselves. Unfortunately being in the public eye this is the easiest way to let people know the truth, before rumours circulate or a false narrative is written. We will always continue supporting each other with love, respect and care as friends and most importantly being Skys Mum and Dad, so if you see us out and about together as a family, or posting each other on socials every now and again. That’s exactly what we are doing. Raising and loving Sky together, supported with a positive friendship. 🫀🔋