Loading video…
All breakouts
3.8Silent UGCWarning hookLifestyle
Hook
NEVER STOP EXPLORING
@joshbeaumonttt
267.6K followers · usually 309.2K views a post
Views
1.1M
Likes
18.7K
Comments
55
Shares
1.3K
Promoted product
The North Face Flyweight Packable Backpack
Why it worked
The video effectively showcases the packable nature and functionality of the backpack through clear, concise visuals without any spoken dialogue, making it easily digestible and shareable.
Summary
The video shows the unboxing and packing of a black, lightweight, packable backpack from The North Face. It is then shown being worn by a person.
Structure
- 1Unfolding the backpack from its packaging
- 2Opening and showing the interior of the backpack
- 3Packing items into the backpack
- 4Wearing the backpack
Product placement
The North Face Flyweight Packable Backpack: ACTS - its interface is operated (unfolding, packing, being worn), it generates a visible result (holding items), someone says what it does for them (via on-screen text). Removing it would change what happens in the video. The North Face: APPEARS - it is a brand logo on the backpack and on a tag. Removing it would not change what happens in the video.
Original caption
🎒 TNF Flyweight Packable Backpack • 🎒 Packs into its own pocket • ⚡ Lightweight & durable • 💻 Fits a 15” laptop • 💧 2 stretch bottle pockets • 🔒 External zip pocket • 🥾 Trekking pole carry loops @thenorthface @thenorthface_europe #thenorthface #asmr #neverstopexploring #unboxing
More from @joshbeaumonttt
More breakout videos from this creator.
