The video uses a relatable and slightly humorous take on personal branding and self-care, connecting it to a desire for a tan. The use of trending audio and a visually appealing beach setting likely contributed to its reach.
Summary
A woman stands in the ocean, enjoying the sun and water. She states that having a tan is part of her brand and that she doesn't want to be pale.
Structure
1Woman in the ocean
2Statement about tanning and brand
3Reflection on past actions and present desires
4Concluding thought on brand identity
On-screen text
i can't be pale in my casket
make sure i die with a tan
it's part of the brand
Transcript
I can't be pale in my casket, make sure I die with a tan. It's part of the brand. I know that I came with a slide from left to right, but now I don't want to dance. Can I depend on a man? I slide on some bread and the jam. It's just part of the brand.
Original caption
It’s part of the brand 😌 #travel #fyp #drake #hawaii #traveltiktok