Why it worked
The video showcases a visually appealing and creative DIY activity, appealing to viewers interested in crafts and unique experiences. The aesthetic presentation and the final product's novelty likely contributed to its shareability.
Summary
The video shows a person pouring liquid into a glass jar decorated with stars and a unicorn, creating a jelly candle. It then shows the finished candle decorated like an ice cream sundae, followed by a group of people holding their finished jelly candles.