Why it worked
The video offers a free editing pack, which is a strong incentive for creators. It also uses popular and visually engaging content (Cristiano Ronaldo) to showcase the effects, making it more appealing and shareable.
Summary
This video showcases a free editing pack for After Effects, featuring various effects like shakes, color corrections, zooms, twixtors, slides, and other effects. It also displays examples of these effects applied to footage of Cristiano Ronaldo, with the creator aiming to reach 10,000 followers.