normalizing ✨ never letting anything go ✨

@fashionpass

65.4K followers · usually 605 views a post

Views

5.0K

Likes

18

Comments

0

Shares

0

Why it worked

The video uses a popular song and a relatable, humorous anecdote about a CEO's quirky habit to create engaging content. The "never letting anything go" theme adds a layer of personality and relatability.

Summary

The video shows a woman walking into an office, with text overlay explaining that the CEO's singing of "Bad Blood" in a past interview has become her walk-up song. The song plays as she enters.

Structure

1CEO's "Bad Blood" singing is mentioned
2It became her walk-up song
3The song plays as she walks into the office
4She smiles and gestures

On-screen text

normalizing ✨ never letting anything go ✨ exhibit a: two months ago our ceo sang "Bad Blood" in a video interview and it made the final cut so now when she walks in the office we play it like its her walk up song

Transcript

red song