The most unexpected part of building

@fashionpass

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SoundTikTok sound · original sound - esnystanrry

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Rent clothing on subscription from FashionPass. Browse styles from today's top brands like For Love & Lemons, Free People, Show Me Your Mumu and ASTR.

15 videos

Why it worked

The video taps into the powerful emotion of community and shared success, resonating with viewers who value genuine connections and the impact of collective effort. The personal and heartfelt delivery makes the message relatable and inspiring.

Summary

The speaker reflects on the 10-year anniversary of FashionPass, emphasizing that the community, built by its members, has always been its greatest asset. She expresses gratitude and inspiration from the genuine friendships formed within the community.

Structure

1Introduction of FashionPass's unexpected strength: community
2Acknowledgement of community's role in building the brand
3Reflection on 10 years and the value of members

Original caption

Meeting the women who make up the FashionPass community will always be the best part of all this. Love you all so so much ❤️ #fpvilla #founder #femalefounder #entrepreneur #community

More from @fashionpass

Product placement

FashionPass: ACTS - it is the name of the community/company being discussed and celebrated. Removing it would change the entire meaning of the video. It is the subject of the talk.

On-screen text

The most unexpected part of building FashionPass was the community that came with it. Because the truth is, this was never built by us alone. It was built by every woman who believed in it. Looking around this table 10 years later, I'm reminded that our members have always been the best part of FashionPass.

Transcript

The most unexpected part of building FashionPass was the community that came with it. Because the truth is, this was never built by us alone. It was built by every woman who believed in it. Looking around this table 10 years later, I'm reminded that our members have always been the best part of FashionPass. I feel all of you are just such good friends in this and being a part of FashionPass is just making it so exciting. I'm so inspired by all of our conversations. There's nothing better than feeling like you guys are genuine friends and that this community we built is so real. It's absolutely amazing to be here with you all.