we built FashionPass to feel like

@fashionpass

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SoundTikTok sound · original sound - spotifypapaaa

Promoted product

FashionPassfashionpass.com

Rent clothing on subscription from FashionPass. Browse styles from today's top brands like For Love & Lemons, Free People, Show Me Your Mumu and ASTR.

15 videos

Why it worked

The video taps into the powerful emotional appeal of friendship and shared experiences, framing the product as a facilitator of these valuable moments rather than just a transactional service. This resonates deeply with viewers by focusing on the 'why' behind the brand.

Summary

This video showcases a group of women on a trip, highlighting the moments and connections made, emphasizing that FashionPass is about more than just clothes. It celebrates the community and experiences facilitated by the clothing rental service.

Structure

1Introduction to FashionPass's mission
2Showcasing a group trip with members
3Highlighting the importance of shared moments

Original caption

the dreamiest night one dinner with the girls who make FashionPass who we are today 💗 #fpvilla #girlhood #SmallBusiness #entrepreneur #girldinner setup by the dreamy @thepicnic.collective

More from @fashionpass

Product placement

FashionPass: ACTS - it is a clothing rental subscription service that allows members to rent clothes. The video is about the service and its members. Removing it would change the entire context of the video.

On-screen text

we built FashionPass to feel like borrowing from your best friend's closet. so this week, we took 10 of our members on the girls' trip of a lifetime because it was never about the clothes, it was always about the girls wearing them, and these are the moments that remind us exactly why we do what we do.

Transcript

we built FashionPass to feel like borrowing from your best friend's closet. so this week, we took 10 of our members on the girls' trip of a lifetime because it was never about the clothes, it was always about the girls wearing them, and these are the moments that remind us exactly why we do what we do.