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The video likely worked due to its cute and relatable content featuring stuffed animals, which appeals to a broad audience. The humor in the statement "I eat dirt" adds an unexpected and memorable element.

The video shows two stuffed dogs, one black and one yellow. The creator interacts with the black dog, which is referred to as "Echo," and states that it eats dirt. The yellow dog, "Buttercup," is also shown but not interacted with.