THIS CAST MESSY AF

@jimmysotos4

1.5M followers · usually 38.2K views a post

Views

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SoundTikTok sound · original sound - getithowyouliveitt

Promoted product

Metropolis Coffeemetropoliscoffee.com

The Perfect Batch is a darker roast blend crafted to represent the journey behind the moment. Pre-order to ship 5/26.

6 videos

Why it worked

The creator uses a trending news topic as a hook to draw viewers in, then seamlessly integrates a promotion for their own product in a native, non-intrusive way.

Summary

The creator reacts to a TMZ article about a celebrity arrest, while also promoting their own coffee brand. They take a sip of their coffee and encourage viewers to try it.

Structure

1Reacts to celebrity arrest news
2Shows off coffee cup
3Promotes coffee
4Takes a sip of coffee

Product placement

Original caption

I’m just adjusting my coffee, wym???🫠

More from @jimmysotos4

Call to action

TRY MY COFFEE

On-screen text

IMZ MUG SHOT ROBERTS ARRESTED FOR ASSAULT AFTER SHOW BY TMZ STAFF Published July 18, 2026 7:00 PM PDT Updated July 18, 2026 8:48 PM PDT Comments 12

Transcript

I don't need security to ride around town. We could fly down town just us two. Unless you know the G way, handshake when we go to shake hands man can't trust you. Pull out the cash on camera, waterproof iPhone case, bro splash on camera. She want to pop pass on camera. Sweetie, you could film just don't pull on camera.