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23.8Silent UGCStory Open hookLifestyle
Hook
The sound that plays in my head
@its_beigee
4.7K followers · usually 771 views a post
Views
18.3K
Likes
369
Comments
8
Shares
72
Why it worked
The relatable humor of immediately regretting a purchase and the visual of a couple struggling with assembly likely resonated with viewers, driving engagement.
Summary
A woman and her husband are seen struggling to assemble an outdoor umbrella on their deck. The woman appears to be having second thoughts about the purchase, hinting at a potential return.
Structure
- 1Couple brings large box outside
- 2Struggle to assemble umbrella
- 3Woman expresses internal conflict about the purchase
- 4Couple continues assembly under the umbrella
On-screen text
The sound that plays in my head when I immediately hate something but try to like it so my husband doesn't get annoyed that we have to go through the return process 🤦♀️
Original caption
On his way to Amazon returns. Oops.
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