Why it worked
The post uses a universally appealing and inspirational quote from a well-known author, combined with a personal message of inclusivity and positivity. This combination creates a relatable and shareable piece of content that resonates with a broad audience.
Summary
The creator shares a quote from Neil Gaiman about the coming year, wishing viewers magic, dreams, and creativity. The post is a personal reflection and an invitation for new followers to join their journey.
Structure
- 1Inspirational quote about the new year
- 2Personal reflection and invitation to new followers
- 3Expression of desire to add value and promote love and unity
On-screen text
May your coming year be filled
with magic and dreams. As you move forward, I hope you read some fine books
and kiss someone who thinks you're wonderful. And don't forget to make some art - write,
or draw, or build, or sing, or dance. Only you can.
And I hope, somewhere in the next year, you find yourself.
- NEIL GAIMAN