Why it worked
The video taps into a common creative struggle and a sense of mystery, creating a relatable challenge for viewers and encouraging engagement through a direct plea for help in identifying the original artist.
Summary
The creator attempts to replicate a drawing style they saw, but struggles with the wavy lines. They are told they are doing it wrong and have ruined the challenge. The creator is then directed to watch the original video but is not told the name of the creator, prompting them to ask for help finding them.
Structure
- 1Creator sees an unusual drawing style and is intrigued.
- 2Creator attempts to copy the style but struggles with the wavy lines.
- 3Creator is told they are doing it wrong and have ruined the challenge.
- 4Creator is directed to the original video but not given the creator's name.
- 5Creator asks for help finding the original creator.
Product placement
ArtWorkout (app): Appears on screen as an icon. Its function is not shown or described, but it is presented as a potential source of the art style being discussed. Removing it would not change what happens in the video.
Call to action
Guys, help me find them!
On-screen text
Guys,
how did they even do that?...
They started drawing in really
unusual style
And asked me to copy them
Sure! I will try
But honestly, I have no idea
how they make those wavy lines...
So I just tried to make it look
as similar as possible
I even thought I was doing
pretty well...
And then they told me
I was doing it wrong
YOU DOING
IT WRONG!
I know, but I'm doing my best
And then they said
I ruined the challenge
YOU RUINED
OUR CHALLENGE!
They suggested me to watch their
video, but they didn't tell me their name
CHECK MY
POV
ART!
Guys,
help me find them!