Post by @emmagrede

She helped define a generation of creators. Now at 25 @emma chamberlain is figuring out what comes after the identity that made her. Emma started posting videos at 16 before any of us really understood what the creator economy was going to become. By her early twenties she had 12 million subscribers, ambassador deals with Louis Vuitton, Cartier and Lancôme, and a coffee brand sold in over 8,000 retail doors across Walmart, Target and Costco. But our conversation is about what happens when you've built everything you set out to build and you still don't feel like yourself. We talk about moving into the CEO seat and the fear that came with it. Choosing profitability over growth when every instinct in the industry says do the opposite. Stepping away from her podcast at the height of it. And the personal cost of giving an audience constant access to your life for almost a decade. In this episode we get into: ✨ Why she chose to scale back Chamberlain Coffee instead of scaling up ✨ The real cost of building a brand around one person ✨ What she learned about herself when she finally stepped away ✨ Why she believes influencer culture is approaching a major shift ✨ What fulfillment actually looks like when you've already achieved everything you set out to Our episode of @Aspire with Emma Grede is out now on @YouTube, @ApplePodcasts and wherever you get your podcasts 🎙️✨