Post by @tjscreates

Are you sure?…🥲 One of my BIGGEST non-negotiables when creating brand marks is this: Always challenge the obvious.👇 Rather than the predictable “prism = triangle” approach, we evolved their original mark into something purposeful, memorable, and rooted in legacy. The new symbol represents the mixing of light, the shaping of spaces, and a mirrored “P” for instant recognition. Its flowing curves nod back to their legacy crescent while bringing beauty and functionality together. The identity adapts seamlessly from immersive dark aesthetics to warm soft tones, reflecting the breadth of experiences Prysm creates. A distinctive purple-blue accent adds an ownable brand moment, with personal meaning for the founder. The refined wordmark now mirrors the mark’s thin-to-thick strokes, creating a timeless balance of strength and finesse. Prysm specialises in immersive environments and lighting design for high-end hospitality, residential, and entertainment. Their work blends innovation, passion, and technical precision to deliver spaces that are visually captivating, functional, and built to inspire. This WASN’T just a change in aesthetics, it’s a strategic reflection of Prysm’s core beliefs, their quality of service, and the depth of what they do. Fantastic working with Sean and the team. 🤝 📅 Rebrand completed, April 2025. Have a good Tuesday. ☕️ My mission is to help businesses close the gap between how good they actually are and how they’re perceived. 🚀👨‍💻 #Branding #BrandDesign #BrandDesigner #logo #LogoDesign