the bigger fish theory:

The video likely worked due to its use of intriguing visuals (men in suits, implying power and intrigue) combined with a mysterious theory and relevant hashtags that tap into public interest in financial scandals and powerful figures.

The video presents a montage of men in suits, seemingly discussing "the bigger fish theory." The names Jan Marsalek and "Wirtschaftsakten" (Economic Files) appear on screen, along with hashtags related to financial scandals and figures.