Our staff picked their favorites... now we're sharing them with you!

@dhcskincare

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SoundTikTok sound · 2000

Promoted product

DHC

As one the largest global Japanese-born beauty brands, DHC is committed to creating gentle, effective products that balance breakthrough innovation & traditional botanicals, while honoring time-tested Japanese skincare rituals.

Why it worked

The video leverages social proof by having multiple employees share their genuine favorite products, creating relatable content that encourages viewer engagement through shared recommendations and a call to action to share their own favorites.

Summary

Several employees from DHC Skincare USA share their favorite DHC products, highlighting a variety of items from lip cream to cleansing oils and blotting paper. The video showcases individual staff picks as part of a "staff favorites" initiative.

Structure

1Introduction of staff favorites concept
2Kenny shares DHC Lip Cream
3Tommy shares DHC Pore Cleansing Oil
4Christina shares DHC Oil Blotting Paper

Original caption

We shared our favorites, now drop yours in the comments ! #meettheteam #staffpicks #jbeauty #favorites

More from @dhcskincare

Product placement

DHC Lip Cream (ACTS - shown and mentioned as a favorite product, removing it would change the video's focus on staff favorites) DHC Pore Cleansing Oil (ACTS - shown and mentioned as a favorite product, removing it would change the video's focus on staff favorites) DHC Oil Blotting Paper (ACTS - shown and mentioned as a favorite product, removing it would change the video's focus on staff favorites) DHC Mild Lotion (ACTS - shown and mentioned as a favorite product, removing it would change the video's focus on staff favorites) DHC Olive Concentrate Cleansing Oil (ACTS - shown and mentioned as a favorite product, removing it would change the video's focus on staff favorites) DHC Deep Cleansing Oil (ACTS - shown and mentioned as a favorite product, removing it would change the video's focus on staff favorites) DHC Skincare (APPEARS - the brand logo is visible on the wall, but it is not directly acted upon or essential to the video's narrative beyond identifying the company whose staff are sharing favorites. Removing it would not change what happens in the video.)

Call to action

drop yours in the comments

On-screen text

Our staff picked their favorites... now we're sharing them with you! NAME MY FAVORITE PRODUCT IS THE LIP CREAM, HI, TOMMY, AND MY FAVORITE DHC. PRODUCT IS THE PORE CLEANSING OIL. MY NAME IS FAVORITE DHC. PRODUCT IS THE OIL BLOTTING PAPER. AUSTIN, AND MY FAVORITE PRODUCT IS THE MILD LOTION HI, MY NAME IS CARLY, AND MY FAVORITE PRODUCT RIGHT NOW IS THE OLIVE CONCENTRATE CLEANSING OIL. EVERYONE, I'M EUGENE, AND I'M A BIG FAN OF DEEP CLEANSING OIL.

Transcript

My name is Kenny. My favorite product is the DHC lip cream. Hi, my name is Tommy, and my favorite DHC product is the pore cleansing oil. My name is Christina, and my favorite DHC product is the oil blotting paper. My name is Austin, and my favorite product is the mild lotion. Hi, my name is Carly, and my favorite product right now is the Olive Concentrate Cleansing Oil. Everyone, I'm Eugene, and I'm a big fan of deep cleansing oil.