Why it worked
The video likely worked by showcasing a visually appealing custom keyboard in a gaming context, appealing to both gamers and keyboard enthusiasts. The subtle product placement, with the brand name integrated into the on-screen text, creates curiosity without being overly promotional.
Summary
The video shows a person playing a game on a handheld device connected to a custom-lit keyboard. The on-screen text thanks the viewer for using "apex as your keyboard", implying the keyboard is branded "Apex".