Why it worked
The video taps into a niche interest within finance and career development, using a relatable ranking system (tier lists) to engage viewers interested in investment banking recruitment.
Summary
The video ranks fraternities based on their target investment banks, suggesting that certain fraternities have a higher likelihood of placing graduates in top-tier financial institutions. It highlights that while some fraternities are considered elite for recruitment, others can still achieve success through hard work.
Structure
- 1Introduction of IB target frats ranked by placement
- 2Explanation of how fraternity recruitment translates to Wall Street
- 3Ranking of fraternities from S-tier to D-tier
- 4Discussion of the success of different tiers
- 5Call to action to follow for more advice
Product placement
None of the brands or products mentioned ACT in the video. They are all part of a list or chart. Removing them would change the content of the video, but they are not actively used or demonstrated. Therefore, this is not promotional.
Call to action
Follow me if you want to place at the top of the list.
On-screen text
IB Target Frats
Ranked by placement
IB TARGET BANKS BY FRAT
FRATERNITIES
INVESTMENT BANKS
S
SAE
KAPPA SIGMA
SIGMA CHI
PIKA
PINE
Evercore
LAZARD
Moelis
& Company
Greenhill
A
TAE
SIGEP
LAMBDA CHI
ALPHA
PHI DELTA
THETA
Morgan Stanley
PJT
CENTER VIEW
PARTNERS
HOULIHAN
LOKEY
Jefferies
B
ΕΦΙΔ
FIJI
BΘΠ
BETA THETA PI
ΔΤΔ
DELTA TAU DELTA
KA
KAPPA ALPHA
ORDER
Citi
BARCLAYS
BHP PARISH
BANK OF AMERICA
WELLS
FARGO
C
ΘΧ
THETA CHI
AΕΠ
ΑΕΠΙ
ΔΧ
DELTA CHI
HSBC
Deutsche Bank
NOMURA
MIZUHO
SMBC
Rethschild &
Co
CREDIT
AGRICOLE
NATIXIS
D
ΔΣΦ
DELTA SIGMA PHI
Raymond James
STIFEL
William
Blair
HAITONG
BMO
Canaccord
Genuity
SEB
COPENHAGEN
Original caption
Your frat was a preview of your Wall Street offer 👀 You ran the recruitment gauntlet once to get your letters. This is what that same energy gets you on the desk. SAE, Kappa Sig, Sigma Chi legacies, you were born bankers. Theta Chi, AEPi, Delta Sig, hey, you’re employed. Who did I miss? #InvestmentBanking #FratLife #WallStreet #finance #ibrecruiting