Why it worked
The video leverages the popular trend of "charm duos" and "keychain charms" on TikTok, presenting the products in a visually appealing and aesthetically pleasing way that aligns with current TikTok aesthetics.
Summary
The video showcases a "perfect keychain charm duo" from The Crème Shop, featuring a lip gloss and a lip product. The creator demonstrates how the two items, attached to a bag, function as decorative charms.
Structure
- 1Introduction of the duo
- 2Demonstration of the lip gloss charm
- 3Demonstration of the lip product charm
- 4Showing the duo attached to a bag
Product placement
The Crème Shop Candy Glaze (lip gloss) - Acts: It is shown being held and its packaging is displayed. Removing it would change what happens in the video.
The Crème Shop Kiss & Blush (lip product) - Acts: It is shown in its packaging and opened to reveal the product. Removing it would change what happens in the video.