Why it worked
The video leverages the 'cute' and 'mini' aesthetic, which is popular on TikTok, combined with a visually appealing DIY/crafting element of decorating the phone case. This appeals to a niche audience interested in unique and personalized tech accessories.
Summary
The video showcases a very small pink smartphone, demonstrating its use and then proceeding to decorate its case with various charms and rhinestones. The creator then shows the decorated phone and its apps.