Why it worked
The video uses a 'get rich quick' style hook that promises high returns for simple work, which is highly effective at driving engagement and curiosity in the side-hustle niche.
Summary
The creator shares a hypothetical scenario about making $90,000 by cold calling businesses to sell them websites. The video leverages the caption to direct viewers to the ClientFindr platform to facilitate this process.
Structure
- 1Present a high-earning business opportunity
- 2Break down the math of the potential income
- 3Create a sense of urgency and possibility
- 4Direct viewers to the product in the caption
Product placement
The product ClientFindr is mentioned in the caption and linked in the bio, serving as the tool to execute the strategy described in the video.
On-screen text
I called 100 businesses
90 of them needed a website
Charged each of them $1k
U just made $90k
And it's only July
Let that sink in.