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762Silent UGCHow-To hookEntertainment
Hook
Crocheting the Ggeomeoksali from THE EAST PALACE
@netflixmy
4.2M followers · usually 31.0K views a post
Views
23.7M
Likes
154.6K
Comments
1.5K
Shares
11.8K
Promoted product
The East Palacehttps://www.netflix.com ↗
Why it worked
The video leverages the high-engagement 'crafting/process' format to create a tangible fan item for a specific piece of media, creating a natural, non-intrusive promotional bridge.
Summary
A creator crochets a plushie character from the Netflix show The East Palace. The video concludes with the creator dressed as a chef holding the finished plushie, referencing the show in the caption.
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Transcript, structure and on-screen text
5 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
This Ggeomeoksali plushie is cute enough to hug but might drain your energy 🤭 Don’t forget to catch this cute little spirit in #TheEastPalace, now playing on Netflix.
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