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450Silent UGCHow-To hookEntertainment
Hook
Crocheting the Ggeomeoksali from THE EAST PALACE
@netflixmy
4.3M followers · usually 52.7K views a post
Views
23.7M
Likes
156.5K
Comments
1.5K
Shares
12.0K
Promoted product
The East Palacehttps://www.netflix.com ↗
Why it worked
The video leverages the high-engagement 'crafting/process' format to create a tangible fan item for a specific piece of media, creating a natural, non-intrusive promotional bridge.
Summary
A creator crochets a plushie character from the Netflix show The East Palace. The video concludes with the creator dressed as a chef holding the finished plushie, referencing the show in the caption.
Structure
- 1Creator introduces the project
- 2Shows a clip from the show
- 3Time-lapse of crocheting the plushie
- 4Assembling the plushie parts
- 5Final reveal in costume
Product placement
The Netflix show The East Palace is mentioned in the on-screen text and the caption.
Call to action
Don’t forget to catch this cute little spirit in #TheEastPalace, now playing on Netflix.
On-screen text
Crocheting the Ggeomeoksali from THE EAST PALACE
THE EAST PALACE
Original caption
This Ggeomeoksali plushie is cute enough to hug but might drain your energy 🤭 Don’t forget to catch this cute little spirit in #TheEastPalace, now playing on Netflix.
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