Tosowoong is one of those brands

@kristingl

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Promoted product

Arbutin Tranexamic Acid Cream

Why it worked

The video effectively showcases a product's benefits through a personal testimonial and demonstration, focusing on its gentle formulation and effectiveness for common skin concerns like hyperpigmentation and acne. The creator's authentic review and the product's appealing texture and results likely resonated with viewers seeking similar solutions.

Summary

The creator reviews the Tosowoong Arbutin Tranexamic Acid Cream, highlighting its gentle, lightweight, and silky texture. She explains that it effectively reduces hyperpigmentation and brightens the complexion without being exfoliating, making it suitable for acne-prone and sensitive skin, even in the summer.

Structure

1Introduction to Tosowoong as a low-key brand
2Showcasing the Arbutin Tranexamic Acid Cream
3Demonstrating the cream's texture and application
4Explaining the benefits for acne-prone and sensitive skin

Original caption

Low key, if you know you know brand. They don’t do a lot of marketing. I fished this cream out of my cabinet a few months ago and I’ve been noodling with it ever since! #kbeauty #koreanskincare #brighteningskincare #hyperpigmentation #darkspots @TOSOWOONG US

More from @kristingl

Product placement

TOSOWOONG US (brand): Appears as a watermark/tag at the end of the video. Removing it would not change what happens in the video.

On-screen text

Tosowoong is one of those brands where it's like if you know, you know, they're really low key. They don't really focus on their packaging, they don't have a big marketing budget. But this is their Arbutin Tranexamic Acid Cream and I like it because it's gentle and the texture is quite nice as well. It is in a metal tube, if you guys are into that. And you would expect, you know, formulas coming from these types of tubes, I think, because usually in the US like you, you look at this and you think prescription is going to be really thick and greasy, but look how lightweight, silky and beautiful this is. This works for my acne prone, oily skin, even in the summer. And it's really gentle. I'm able to use it daily because both arbutin and tranexamic acid inhibit melanin production. They're not exfoliating. So it's able to reduce hyperpigmentation, brighten your overall complexion while staying gentle. Suitable for sensitive skin.

Transcript

Low key, if you know you know brand. They don’t do a lot of marketing. I fished this cream out of my cabinet a few months ago and I’ve been noodling with it ever since! #kbeauty #koreanskincare #brighteningskincare #hyperpigmentation #darkspots @TOSOWOONG US Tosowoong is one of those brands where it's like if you know, you know, they're really low key. They don't really focus on their packaging, they don't have a big marketing budget. But this is their Arbutin Tranexamic Acid Cream and I like it because it's gentle and the texture is quite nice as well. It is in a metal tube, if you guys are into that. And you would expect, you know, formulas coming from these types of tubes, I think, because usually in the US like you, you look at this and you think prescription is going to be really thick and greasy, but look how lightweight, silky and beautiful this is. This works for my acne prone, oily skin, even in the summer. And it's really gentle. I'm able to use it daily because both arbutin and tranexamic acid inhibit melanin production. They're not exfoliating. So it's able to reduce hyperpigmentation, brighten your overall complexion while staying gentle. Suitable for sensitive skin.