Promoted product
7-Eleven haul
Why it worked
The video taps into the popular 'haul' trend, showcasing unique international snacks which appeals to viewers interested in travel and food exploration. The creator's engaging reactions and visually appealing presentation of the food items also contribute to its watchability.
Summary
The creator showcases a haul of snacks and drinks from a 7-Eleven in Japan. She tries a green tea drink, an onigiri (rice ball), potato chips, and a fruit sandwich, sharing her reactions to each item.
Structure
- 1Introduction to the 7-Eleven haul
- 2Trying a green tea drink
- 3Eating an onigiri
- 4Trying potato chips
- 5Eating a fruit sandwich
Product placement
7-Eleven: (a) it ACTS - it is the store where the products were purchased. Removing it would change the context of the haul. (b) it merely APPEARS - it is a brand name on a cup. Removing it would not change what happens in the video.
KFC: (b) it merely APPEARS - it is a logo on a bag of chips. Removing it would not change what happens in the video.
On-screen text
Japan
7-Eleven
Haul